Courtesy of Luna
- Becca Luna launched Bold x Boho, a web-design-template service, in August 2019.
- Website templates generate passive income and allow her to expand her services further.
- She explained how she built her business and booked more than $1 million in sales.
Becca Luna dropped out of high school in 2014 to pursue a freer lifestyle and expand her worldview. While she supported herself by waiting tables in the cities she visited, she sought a more permanent role, but with flexible hours.
In 2018, she became a virtual assistant and her primary responsibility was building websites for clients.
“I absolutely loved the creative freedom,” Luna told Insider. “I saw how much potential I had in that industry, specifically with website templates.”
A year later, she left virtual assisting to pursue entrepreneurship and web design full-time — tapping the same hunger for a steady income and flexible hours. She launched Bold x Boho, a business that sells templates and creates websites for B2B clients, in August 2019. Luna booked six figures in sales within the first six months of business, which Insider verified with documentation.
Bold x Boho surpassed $1 million in sales in 2021, documents showed. Luna’s signature “website in a day” service, which sells clients a full website in 24 hours, is responsible for much of that income while the rest comes from passive income streams like selling digital templates and educational courses. The digital templates include customizable websites and the educational courses teach students how to become graphic designers.
She shared the path she took from digital novice to full-time entrepreneur and how building passive income streams can support a growing business.
Use passive income as a foundation for your business
Luna sells web templates and builds customized sites for her clients.
courtesy of Luna
When Luna first launched Bold x Boho, she started by creating and selling website templates using the web design platform ShowIt.
The templates, which were predesigned by Luna, are purchased by users who customize them with their own copy, images, and necessary information. Because Luna only had to create one version of each template — but could sell it an infinite amount of times — the process quickly became a significant source of passive income.
“I saw just how much potential I had to be creative, make passive income, and create absolute financial freedom,” she said. “While still delivering something to a community that really benefited from it.”
Passive income supports much of her business, giving Luna the opportunity to branch out to more time-intensive services, like one-on-one web design.
Find a unique way to differentiate yourself
Luna saw success from the start, but her business transformed two years ago when she launched the “website in a day” service.
Her process starts with an initial phone call at 10 a.m., which is followed by a few hours spent crafting the company’s branding — including a color scheme, unique fonts, and logo. After the branding concept is approved at 12:30 p.m., she turns it into a website that consists of an about page, a work with me page, an Instagram menu, and a long-form sales page.
“Website in a day” is Luna’s most lucrative business opportunity, she said, adding that for the one-day session she charges $4,200.
Building additional income streams based on customer demand
Luna originally took to social media to promote her web-design skills and attract clients. Instead, she found a community of aspiring designers asking for her advice. She began sharing educational content, like how she structures her “website in a day” schedule, or how to best utilize the ShowIt platform.
Now Luna offers self-paced courses, like “wealthy web designer” and “ShowIt Site Canvas library,” and allows paying students to purchase all of her designs to use as they build their own portfolios or businesses.
This became another source of passive income for Luna. Similar to the web templates, Luna only has to create each course one time, but can continually sell it to new aspiring designers.
Turning a social-media presence into a new branch of business
Now, Luna shows up regularly on social media to promote all of her offerings and connect with her growing community.
“A personal brand is so unique because you can evolve,” she said. “People connect to you through your values, and that leaves a lot of room for you to grow as an entrepreneur.”
In order to carve out more time to build her personal brand, she hired a full-time executive assistant, a junior designer, and brought on her husband, Willow Kai, as the lead sales and strategy expert. Each of these roles helps manage the back end of the business.
“I am a strong believer that there’s no direct path,” she said. “If you’re willing to listen to your intuition and hear the calling, it can lead you to something even greater than you could have imagined in the beginning.”